Most importantly, at least one of the items featured in your media advertising must be the hero item submitted to Publix for your weekly circular ad. Please submit no more than 3 product shots for an event. Additionally, ALL featured products MUST have at least 90% distribution across the Publix chain.

Creative headlines should be driven by your product’s unique attributes – what makes your product distinctive that Publix shoppers would want to purchase it (i.e. "Kills 99% of Germs")

‍Please do NOT include:
• Brand logo (without an explicit reason)
• Recipes
• Competitive brand comparisons
• Ad price, digital offer or BOGO call-outs
• In-store production location messaging

In the world of digital advertising, particularly on social media platforms, there is no guarantee that your live ad will be served to you. This is due to various factors such as platform algorithms, user behavior, ad blockers, cookie limitations, location blocked ad restrictions on your phone, to name a few.

Facebook's algorithm aims to reach people who have engaged in specific groups, have specific interests, with specific intent or awareness levels beyond just being in the specific geolocation.
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Inmar always strives to optimize your ad's visibility and reach, but we are operating within the constraints of these platforms. We utilize complex algorithms to determine which ads are displayed to users, and there may be instances where your ad is served to an audience that does not include you, or others in your network.

Rest assured that we are fully committed to maximizing the performance of your campaign. We continuously monitor and adjust every program to enhance visibility and engagement. Our goal is to work collaboratively with you to achieve yours and Publix's advertising objectives, and will address any concerns or questions you might have throughout your campaign.

If it is helpful or required by your organization, Inmar can provide a social ad preview link in META to enable you to view your ad in the "wild".

Media is spread across all Publix divisions and to shoppers within proximity of Publix stores.

Inmar will use their owned handle (@SoFabMedia) unless you prefer to use your company’s handle. In this case, Inmar will need advertiser access to your handle at least ONE (1) week prior to program launch. This brand handle advertiser access can only be provided by someone who has business account admin access. If access is not granted at 1 week out from launch, Inmar will use their owned handle. Publix does not allow use of their handle for any events.

Below are instructions for providing Inmar with access to your handle.
• Confirm you have the Admin role in Facebook
• Navigate to the Meta Business Suite that owns the Facebook page and/or Instagram account in question
• Select the relevant Page and/or Account from the Business Accounts dropdown
• Click Settings near the bottom of the left navigation bar
• Click More Business Settings
• Under Users navigation, select Partners from the left navigation bar
• Next to the search bar, click the Add dropdown button
• Select Give a Partner Access to your Account
• In Add a New Partner Modal, enter Inmar Intelligence’s Business ID in the Partner Business ID field. Inmar Intelligence’s Business ID: 10152683243377079 
• Click Next
• In Assign Assets to Inmar Intelligence modal, search and select the relevant Facebook page(s). If you do not see your page, try selecting Classic Pages on the left under Select Asset Type
• Once selected, turn on the Ads or Create Ads toggle on the right under Page
• In Assign Assets to Inmar Intelligence modal, click Instagram Accounts on the left under Select Asset Type
• Search and select the relevant Instagram Account(s)
• Once selected, turn on the Ads toggle on the right, under Instagram Account.Click Save Changes.
• Email the relevant Facebook page(s) and/or Instagram account(s) to PublixCorpPrograms@inmar.com.

Yes. A dark post does not appear on the advertiser's timeline or feed. It is an ad that only shows up on the timeline of the targeted audience. The ad does not appear for your Brand's direct followers.

• Primary Text: Matches creative headline, as the 600x600 does not use copy
• Headline Text: Matches Publix template (On Sale Now at Publix, BOGO at Publix or New at Publix)
• Description: Pubix requires "Where Shopping is a Pleasure"
• CTA: Get Offer or Learn More based on destination link

Google is not just a search engine but also a platform where people connect, share, and engage with content daily. By leveraging Google ads alongside META ads, we can effectively reach consumers across various online touchpoints where they actively spend their time, thus maximizing our visibility and engagement with target audiences. This integrated approach ensures we meet consumers where they are most receptive to our messaging, driving better results for your campaign.

No, tactics cannot be changed but Inmar values your feedback and would like to know which tactics you deem the most effective to inform future packages.

Inmar will provide a post-analysis report at the conclusion of the campaign (roughly 4 weeks post completion), recapping media impressions, clicks and click through rate. 

Publix expects that suppliers are responsible for their own sales measurement/reporting to determine if these programs align with their objectives or prove ROI.

The deliverables for each campaign are outlined in the Insertion Order, based on your selected package, a la carte tactics selected, event timing and duration. While results will vary, and click-through rate is not guaranteed, we typically meet or exceed the following benchmarks:

• Paid Social Awareness Ads 0.03%
• Paid Social Traffic Ads 0.5%
• Digital Media Banners 0.05%

Digital Media and/or Paid Social, as well as any a la carte add-ons (excluding a digital coupon) will be on one single IO and billed on the same invoice prior to program launch.