Competitive Base and Enhanced media plans
that guarantee delivery
of your spend

01
Weekly Ad Programs02
Extra Savings Programs

Inmar offers more than just competitive plans.
We provide unmatched value with expert white-glove service, including:

  • An exclusive retail data and digital coupon network that effectively connects you with your target audience—leveraging proprietary first-party data at Publix*, layered with additional signals like location, purchase intent, lifestyle, interests, and more.
  • Cutting-edge technology powered by advanced data and machine learning to enhance digital media performance.
  • A guarantee that every dollar of your media spend is optimized for maximum impact.
  • A unique methodology delivering transparent campaign reporting and actionable insights.
  • An award-winning Creative Team with deep expertise in crafting high-performing digital ads for Publix.
  • A dedicated Client Service Team experienced in executing Publix corporate programs.
*Does not include Publix’s first-party POS or incentive data

Weekly Ad Programs

To request a 2025 Corporate Program calendar, reach out to shopper.marketing@publix.com
Sales Events
Themed Programs
New Item Programs
Save on Your Favorites
Pet Programs
One-Stop-Shop

Sales Events

Base Plan
$70,000
Includes audience targeting geo-targeted around Publix stores with 15.3MM+ impressions across digital and social media
Plan includes all tactics below:
digital Static Media BANNERS
8,571,429
Minimum Guaranteed Impressions
($30,000)
Targeting: Category | Location
+
Paid Social Awareness ADS
5,660,377
Minimum Guaranteed Impressions
($15,000)
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
+
Paid Social Traffic Ads
1,114,116
Minimum Guaranteed Impressions
7,937
Minimum Guaranteed Clicks
($25,000)
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$100,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
Analytics Offering*
Base Plan
Standard Wrap Report
Inmar Sales Impact(pending feasibility)
Foot Traffic Study (digital media only)
Enhanced Plan
Base Plan Analytics PLUS
Sales Trends
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

Themed Programs

Base Plan
$25,000
Choose Digital Static Media or Paid Social Media to target up to 8.3MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
7,142,857
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
8,333,333
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
6,000,000
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
5,217,391
Minimum Guaranteed Impressions
Analytics Offering*
Base & Enhanced PlanS
Standard Wrap Report
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

New Item Programs

Base Plan
$60,000
Includes audience targeting geo-targeted around Publix stores with 17MM+ impressions across digital and social media
Plan includes all tactics below:
digital Static Media BANNERS
5,142,857
Minimum Guaranteed Impressions
($18,000)
Targeting: Category | Location
+
Paid Social Awareness ADS
10,588,235
Minimum Guaranteed Impressions
($18,000)
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
+
Paid Social Traffic Ads
1,295,755
Minimum Guaranteed Impressions
9,231
Minimum Guaranteed Clicks
($24,000)
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$90,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
Analytics Offering*
Base Plan
Standard Wrap Report
Brand Study
Foot Traffic Study (digital media only)
Enhanced Plan
Base Plan Analytics PLUS
Sales Trends
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

SAVE ON YOUR FAVORITES

Base Plan
$30,000
Includes audience targeting geo-targeted around Publix stores with up to 11.3MM impressions across digital and social media
Choose ONE of the following tactics:
digital Static Media BANNERS
8,571,429
Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
11,320,755
Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$60,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Guaranteed Impressions
OR
Animated Rich Media Banners
4,444,444
Guaranteed Impressions
Analytics Offering*
Base Plan
Standard Wrap Report
Foot Traffic Study (only if digital media is selected)
Enhanced Plan
Base Plan Analytics PLUS
Inmar Sales Impact (pending feasibility)
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

BOGO Pet ProgramS

Base Plan
$15,000
Choose Digital Static Media or Paid Social Media to target up to 5MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
4,285,714
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
5,000,000
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$45,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
6,000,000
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
5,217,391
Minimum Guaranteed Impressions
Analytics Offering*
Base & Enhanced PlanS
Standard Wrap Report
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

ONE-STOP-SHOP

Base Plan
$15,000
Choose Digital Static Media or Paid Social Media to target up to 5MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
4,285,714
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
5,000,000
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$45,000
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
6,000,000
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
5,217,391
Minimum Guaranteed Impressions
Analytics Offering*
Base & Enhanced PlanS
Standard Wrap Report
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
MinIMUM Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
● Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Guaranteed Impressions
Digital Out-of-Home
● Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Guaranteed Impressions
Animated or Rich Media
Additional Impressions
● Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50 CPM
4,285,714 Guaranteed Impressions
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

EXTRA SAVINGS PROGRAMS

To request a 2025 Corporate Program calendar, reach out to shopper.marketing@publix.com
Extra Savings Front Page
Secondary New Item
Extra Savings Front Page
Secondary Themed
Extra Savings Back Page |
Health Beauty & Personal Care

Extra Savings Front Page:
Secondary New Item

Base Plan
$25,000
$19,000 Media + $6,000 ESF Insertion Fee
Choose Digital Static Media or Paid Social Media to target up to 7.1MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
5,428,571
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
7,169,811
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
$49,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
OR
Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
Analytics Offering*
*Analytics offering is subject to change
Base & Enhanced PlanS
Standard Wrap Report
Foot Traffic Study (only if digital media is selected)
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

EXTRA SAVINGS FRONT PAGE:
Secondary Themed Program

Base Plan
$25,000
$19,000 Media + $6,000 ESF Insertion Fee
Choose Digital Static Media or Paid Social Media to target up to 7.1MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
5,428,571
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
7,169,811
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
$49,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
OR
Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
Analytics Offering*
*Analytics offering is subject to change
Base & Enhanced PlanS
Standard Wrap Report
Foot Traffic Study (only if digital media is selected)
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

Extra Savings Back Page |
Health Beauty & Personal Care

Base Plan
$20,000
$14,000 Media + $6,000 ESF Insertion Fee
Choose Digital Static Media or Paid Social Media to target up to 5.2MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
4,000,000
Minimum Guaranteed Impressions
Targeting: Category | Location
OR
Paid Social Awareness ADS
5,283,019
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$50,000
$44,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan tactics plus proprietary personalization technology, dynamic animated creative, and up to 5.2MM additional impressions
Choose ONE of the following tactics:
Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
OR
Animated Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
Analytics Offering*
Base & Enhanced PlanS
Standard Wrap Report
Foot Traffic Study (only if digital media is selected)
*Analytics offering is subject to change
A La Carte Tactics
These can be added to any base plan or enhanced plan
Add-On
Program Notes
Min. Spend
Rate
Deliverable
Shopper Connected TV with Over-The-Top
Minimum 2 week program run
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home
Minimum 2 week program run
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Animated or Rich Media Additional Impressions
Only available in enhanced plans
Enhanced plan minimum
Enhanced plan rates apply
Supplier Discretion
Static Media Banners
● If included in or selected for a plan, there is no minimum spend and the plan rate applies.  
● Minimum Spend and Rate reflect the addition of a new tactic to a campaign.
$15,000
$3.50
4,285,714 Impressions Guaranteed
Social Awareness Ads and Social Traffic Ads
$15,000
Rates and Deliverables vary based on program duration
Digital Coupon on Publix.com
● Inmar will work with you to determine the appropriate clip budget.
Varies by program
$0.08/clip with no set-up fee
Varies by program
Digital Media Viewability Tagging
● Available via IAS or DV with brand- provided tags, using Inmar's brand safety list.
● Brand must provide tags 10 business days prior to campaign launch.
Any digital media plan
Value Add Range Starting at $0.10/CPM
n/a

Contact Inmar today to learn more

Contact Taylor.Alvarez@inmar.com or Michael.Garcia@inmar.com to schedule time to learn more!
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