Competitive Base and Enhanced media plans
that guarantee delivery
of your spend

01
Weekly Ad Programs02
Extra Savings Programs

Inmar offers more than just competitive plans. We provide unmatched value with expert white-glove services, including:

  • An award-winning Creative Team with proven excellence in designing Publix media ad units.
  • A dedicated Client Service Team skilled in executing Publix Shopper Marketing programs.
  • Cutting-edge technology leveraging advanced data and machine learning to enhance digital media campaign performance.
  • A proprietary data network that effectively connects with your target audience at Publix.*
  • The guarantee that every dollar of your media spend is optimized for maximum impact.
  • A unique methodology offering transparent campaign reporting and actionable insights.
*Does not include Publix’s first-party POS data

Weekly Ad Programs

Sales Events
Themed Programs
New Item Programs
Essential Savings
Pet Programs
One-Stop-Shop

Sales Events

Media Dates
Q1 Theme
BOGO Breakfast
Italian
Spring Cleaning
Media Dates
1/02/25 – 1/07/25
2/20/25 – 2/25/25
3/13/25 – 3/18/25
Q2 Theme
Grilling
Media Dates
5/15/25 – 5/20/25
Q3 Theme
Back to School
Tailgating
Media Dates
7/24/25 – 7/29/25
9/04/25 – 9/09/25
Base Plan
$70,000
Includes audience targeting geo-targeted around Publix stores with 15.3MM+ impressions across digital and social media
Plan includes all tactics below:
digital Static Media BANNERS
8,571,429
Minimum Guaranteed Impressions
$30,000
Targeting: Category | Location
Paid Social Awareness ADS
5,660,377
Minimum Guaranteed Impressions
$15,000
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Paid Social Traffic Ads
1,114,116
Minimum Guaranteed Impressions
7,937
Minimum Guaranteed Clicks
$25,000
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$100,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

Themed Programs

Media Dates
Q2 Theme
BOGO Pasta
Media Dates
5/01/25 – 5/06/25
Q3 Theme
BOGO Taco Night
Breakfast
Media Dates
8/21/25 – 8/26/25
9/18/25 – 9/23/25
Q4 Theme
Snacking
BOGO Holiday
Media Dates
10/30/25 – 11/04/25
12/04/25 – 12/09/25
Base Plan
$25,000
Choose Digital Static Media or Paid Social Media to target up to 8MM+ impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
7,142,857
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
8,333,333
Minimum Guaranteed Impressions
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 6MM additional impressions
Choose ONE of the following tactics:
Moments STATIC Media Banners
6,000,000
Minimum Guaranteed Impressions
Moments Rich Media Banners
5,217,391
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

New Item Programs

Media Dates
Q1 Theme
New Item #1-Jan
New Item #2-Feb
New Item #3-Mar
New Item #4-Apr
Media Dates
1/02/25 – 1/29/25
1/30/25 – 2/26/25
2/27/25 – 4/02/25
4/03/25
Q2 Theme
New Item #5-May
New Item #6-Jun
New Item #7-Jul
Media Dates
5/01/25
5/29/25
7/03/25
Q3 Theme
New Item #8-Aug
New Item #9-Sep
New Item #10-Oct
Media Dates
7/31/25
9/04/25
10/09/25
Q4 Theme
New Item #11-Nov
New Item #12-Dec
Media Dates
11/06/25
12/04/25
Base Plan
$60,000
Includes audience targeting geo-targeted around Publix stores with 17MM+ impressions across digital and social media
Plan includes all tactics below:
digital Static Media BANNERS
5,142,857
Minimum Guaranteed Impressions
$18,000
Targeting: Category | Location
Paid Social Awareness ADS
10,588,235
Minimum Guaranteed Impressions
$18,000
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Paid Social Traffic Ads
1,295,755
Minimum Guaranteed Impressions
9,231
Minimum Guaranteed Clicks
$24,000
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$90,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

Essential Savings

Media Dates
Q1 Theme
No Theme
Hearty Meals
No Theme
Breakfast
No Theme
Snacking
Taco Night
Media Dates
1/02/25 – 1/14/25
1/16/25 – 1/28/25
1/30/25 – 2/11/25
2/13/25 – 2/25/25
2/27/25 – 3/11/25
3/13/25 – 3/25/25
3/27/25 – 4/08/25
Q2 Theme
No Theme
Baking for Mom
No Theme
Summer
No Theme
Media Dates
4/24/25 – 5/06/25
5/08/25 – 5/20/25
5/22/25 – 6/03/25
6/05/25 – 6/17/25
6/19/25 – 7/01/25
Q3 Theme
Snacking
Breakfast
No Theme
Back to School
Snacking
No Theme
Italian Meals
Media Dates
7/03/25 – 7/15/25
7/03/25 – 7/15/25
3/13/25 – 3/18/25
5/15/25 – 5/20/25
7/24/25 – 7/29/25
9/04/25 – 9/09/25
9/25/25 – 10/07/25
Q4 Theme
No Theme
Quick Meals
No Theme
Holiday Entertaining
No Theme
Breakfast
Media Dates
10/09/25 – 10/21/25
10/23/25 – 11/04/25
11/06/25 – 11/18/25
11/20/25 – 12/02/25
12/04/25 – 12/16/25
12/26/25 – TBD
Base Plan
$30,000
Includes audience targeting geo-targeted around Publix stores with 11MM+ impressions across digital and social media
Choose ONE of the following tactics:
digital Static Media BANNERS
8,571,429
Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
11,320,755
Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$60,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

Pet Programs

Media Dates
2/20/25 – 2/25/25
7/24/25 – 7/29/25
Base Plan
$15,000
Choose Digital Static Media or Paid Social Media to target up to 5MM+ impressionsto audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
4,285,714
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
5,000,000
Minimum Guaranteed Impressions
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$45,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 6MM additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
6,000,000
Minimum Guaranteed Impressions
Moments Static Media Banners
5,217,391
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

ONE-STOP-SHOP

(Non-Foods & Household)
Media Dates
1/09/25 – 1/14/25
4/03/25 – 4/08/25
8/21/25 – 8/26/25
11/28/25 – 12/02/25
Base Plan
$15,000
Choose Digital Static Media or Paid Social Media to target up to 5MM impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
4,285,714
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
5,000,000
Minimum Guaranteed Impressions
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$45,000
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 6MM additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
6,000,000
Minimum Guaranteed Impressions
Moments Static Media Banners
5,217,391
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

EXTRA SAVINGS PROGRAMS

Extra Savings Front Page
Secondary New Item
Extra Savings Front Page
Secondary Themed
Extra Savings Back Page
Leakage | Health Beauty & Personal Care

Extra Savings Front Page:
Secondary New Item

Media Dates
Q1
1/11/25 – 1/24/25
2/08/25 – 2/21/25
3/08/25 – 3/21/25
Q2
4/05/25 – 4/18/25
5/17/25 – 5/30/25
6/14/25 – 6/27/25
Q3
7/12/25 - 7/25/25
8/09/25 - 8/22/25
9/20/25 - 10/03/25
Q4
10/04/25 - 10/17/25
11/01/25 - 11/14/25
11/29/25 - 12/12/25
Base Plan
$25,000
$19,000 Media + $6,000 ESF Insertion Fee
Choose Digital Static Media or Paid Social Media to target up to 7.1MM+ impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
5,428,571
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
7,169,811
Minimum Guaranteed Impressions
Targeting: Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
$49,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5.2MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

EXTRA SAVINGS FRONT PAGE:
Secondary Themed Program

Media Dates
Q1 Theme
Game Day
Heart Health
Tournament Time
Media Dates
1/25/24 – 1/07/24
2/22/24 – 3/07/24
3/22/24 – 2/04/24
Q2 Theme
Cinco de Mayo
Summer
Summer
Frozen Food Stock-Up
Media Dates
4/19/25 – 5/02/25
5/03/25 – 5/16/25
5/31/25 – 6/13/25
6/28/25 – 7/11/25
Q3 Theme
Back-to-School
Fall Flavors
Frozen Food Stock-Up
Media Dates
7/26/25 – 8/08/25
8/23/25 – 9/05/25
9/06/25 – 9/19/25
Q4 Theme
Fall Cleaning
Holiday Gatherings
Holiday Gatherings
Media Dates
10/18/24 – 10/31/24
11/15/24 – 11/28/24
12/13/24 – 12/26/24
Base Plan
$25,000
$19,000 Media + $6,000 ESF Insertion Fee
Choose Digital Static Media or Paid Social Media to target up to 7.1MM+ impressions to audiences around Publix stores
Choose ONE of the following tactics:
digital Static Media BANNERS
5,428,571
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
7,169,811
Minimum Guaranteed Impressions
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$55,000
$49,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5.2MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

Extra Savings Back Page
Leakage | Health Beauty & Personal Care

Media Dates
Q1
1/11/25 – 1/24/25
1/25/25 – 2/07/25
2/08/25 – 2/21/25
2/22/25 – 3/07/25
3/08/25 – 3/21/25
3/22/25 – 4/04/25
Q2
4/05/25 – 4/18/25
4/19/25 – 5/02/25
5/03/25 – 5/16/25
5/17/25 – 5/30/25
5/31/25 – 6/13/25
6/14/25 – 6/27/25
6/28/25 – 7/11/25
Q3
7/12/25 – 7/25/25
7/26/25 – 8/08/25
8/09/25 – 8/22/25
8/23/25 – 9/05/25
9/06/25 – 9/19/25
9/20/25 – 10/03/25
Q4
10/04/25 – 10/17/25
10/18/25 – 10/31/25
11/01/25 – 11/14/25
11/15/25 – 11/28/25
11/29/25 – 12/12/25
12/13/25 – 12/26/25
Base Plan
$20,000
$14,000 Media + $6,000 ESF Insertion Fee
Includes audience targeting geo-targeted around Publix stores with 5.2MM+ impressions across digital and social media
Choose ONE of the following tactics:
digital Static Media BANNERS
4,000,000
Minimum Guaranteed Impressions
Targeting: Category | Location
Paid Social Awareness ADS
5,283,019
Minimum Guaranteed Impressions
Targeting:Ages 18-65 | Gender Male & Female | Location | Publix & Category Affinities
Enhanced Plan
$50,000
$44,000 Media + $6,000 ESF Insertion Fee
Includes Base Plan plus proprietary Moments personalization, animated creative and up to 5.2MM+ additional impressions
Choose ONE of the following tactics:
Moments Animated Media Banners
5,217,391
Minimum Guaranteed Impressions
Moments Rich Media Banners
4,444,444
Minimum Guaranteed Impressions
A La Carte Tactics
These can be added to any base plan or enhanced plan.
Tactic
Min. Spend
Rate
Deliverable
Shopper Connected TV
(includes personalization)
$15,000
$29.00 CPM
517,241 Impressions Guaranteed
Digital Out-of-Home with OTT
(includes personalization)
$12,500
$16.24 CPM
769,704 Impressions Guaranteed
Additional Impressions:
Digital Static, Animated or Rich Media Banners
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Awareness Ads
n/a*
Plan rates apply
Supplier Discretion
Additional Impressions:
Paid Social Traffic Ads
n/a*
Plan rates apply
Supplier Discretion
Digital Coupon
on Publix.com
TBD
$0.08/clip  with no set-up fee
Clips vary by program length

Contact Inmar today to learn more

Contact Taylor.Alvarez@inmar.com or Michael.Garcia@inmar.com to schedule time to learn more!
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