Paid Social + Digital Media drove $785K in incremental sales for an Italian brand
Combined strategies showcased the brand’s dry pasta lineup as part of Publix’s Italian Sales Event
CLIENT
An Italian Pasta Brand
publix program
Sales Event | Italian
Goal
This campaign was designed to engage shoppers, encourage in-store exploration of the Brand's products, and boost overall sales.
TACTICS
Paid Social Awareness Ads
Moments Animated Media Banners
Rich Media Banners
AUDIENCE TARGETING
Male & Female, age 18-64
Interests included Publix weekly sale, dinner, lunch, family meal ideas, easy simple dinner ideas
Moments Personalization: 20+ Moments such as Stocking Up and Savvy Shopper
Campaign performance exceeded expectations, with click-through rates surpassing the industry benchmarks and impressions significantly outpacing Inmar's guarantee.
30.7%
Sales Lift %
$5.87
INCREMENTAL ROAS
$785K
Incremental Sales
26MM
Impressions Delivered
0.12%
Total Clickthru Rate (CTR)
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