CASE STUDY

Paid Social + Digital Media drove $785K in incremental sales* for an Italian brand

*Sales data was not provided by Publix
CLIENT
An Italian Pasta Brand
publix corporate program
Sales Event | Italian
Goal
This Brand’s objective was to leverage external media to drive awareness of their sale at Publix, driving traffic in-store and ultimately increasing sales during the promotion.
TACTICS
  • Paid Social Awareness Ads
  • Moments Animated Media Banners
  • Rich Media Banners
AUDIENCE TARGETING
  • Male & Female, ages 18-64
  • Interests included Publix weekly sale, dinner, lunch, family meal ideas, easy simple dinner ideas
  • Moments Personalization: 20+ Moments such as Stocking Up and Savvy Shopper

Campaign click-through rates surpassed industry benchmarks and impressions significantly outpaced Inmar's guarantee.

30.7%

Sales Lift %

$5.87

INCREMENTAL ROAS

$785K

Incremental Sales

26MM

Impressions Delivered

0.12%

Total Clickthru Rate (CTR)

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