paid social + digital media enhanced awareness and drove sales of P&G Cascade Dishwasher Detergent
CLIENT
P&G | Cascade
publix CORPORATE program
Sales Event | Spring Cleaning
Goal
P&G participated in Publix’s Spring Cleaning Sales Event by featuring their large tub of Cascade Dishwasher Detergent. Cascade’s participation aimed to leverage external media to drive awareness of their sale at Publix, driving traffic in-store and ultimately increasing sales during the promotion.
TACTICS
Paid Social Awareness Ads
Moments Static Media Banners
AUDIENCE TARGETING
Male & Female, ages 18-64
Interests included Publix supermarket near me, cleaning, spring cleaning, cleaning agent, home, household goods, best household cleaning products, how to clean your home
Moments Personalization: 20+ Moments such as College Campus and Party Prep
Media click-thrOUGH drove shoppers to Publix Weekly Ad at a rate well exceeding industry benchmark
20MM
IMPRESSIONS DELIVERED
1.31%
CTR | Digital Media Banners
0.04%
CTR | Social AwarEness Ads
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