Strategic paid social + digital media enhanced awareness and drove sales of P&G Cascade Dishwasher Detergent
CLIENT
P&G/Cascade
publix program
Sales Event | Spring Cleaning
Goal
P&G participated in Publix’s Spring Cleaning Sales Event by featuring their large tubs of Cascade Dishwasher Detergent. This initiative aimed to attract shoppers to discover the product in-store and drive increased sales.
TACTICS
Paid Social Awareness Ads
Moments Static Media Banners
AUDIENCE TARGETING
Male & Female, age 18-64
Interests included Publix supermarket near me, cleaning, spring cleaning, cleaning agent, home, household goods, BOGO, best household cleaning products, how to clean your home
Moments Personalization: 20+ Moments such as College Campus and Party Prep
Media click thrus drove shoppers to Publix Weekly Ad at a rate well exceeding industry benchmark
20MM
IMPRESSIONS DELIVERED
1.31%
CTR - Digital Media Banners
0.04%
CTR - Social AwarEness Ads
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Case Study
Strategic Paid Social + Digital Media Drove Above Average Publix Weekly Ad Conversions
