CASE STUDY

Strategic Paid Social + Digital Media Drove Above Average Publix Weekly Ad Conversions

CLIENT
A Snack & Beverage Brand
publix program
New Item Program
Goal
A snack & beverage brand introduced a new effervescent beverage at Publix to encourage shoppers to explore the product in-store and boost trial and sales.
TACTICS
  • Paid Social Awareness Ads
  • Paid Social Traffic Ads
  • Static Media Banners
AUDIENCE TARGETING
  • Male & Female, age 18-64
  • Interests included Publix, coupons, online grocer, grocery delivery, beverages, soft drinks, Carbonated water
  • Radius around Publix stores

Media out-performed targets with click-through rates far surpassing industry benchmarks, PLUS 175K value-add impressions

Media

16MM

IMPRESSIONS DELIVERED

1.76%

CTR - Social TrAffic Ads

0.05%

CTR - Social Awareness AdS

0.15%

CTR - Digital Media Banners

Digital Coupon

16.7%

Redemption rate

24K

Units Moved

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