Paid Social + Digital Media Drove ABOVE INDUSTRY BENCHMARK CONVERSION
CLIENT
A Snack & Beverage Brand
publix CORPORATE program
New Item Program
Goal
Successfully introduce a new effervescent beverage at Publix by leveraging external media to drive awareness and trial through promotion and a digital offer.
TACTICS
Paid Social Awareness Ads
Paid Social Traffic Ads
Static Media Banners
AUDIENCE TARGETING
Male & Female, ages 18-64
Interests included Publix, coupons, online grocer, grocery delivery, beverages, soft drinks, Carbonated water
Radius around Publix stores
Media out-performed targets with click-through rates far surpassing industry benchmarks, PLUS 175K value-add impressions
Media
16MM
IMPRESSIONS DELIVERED
1.76%
CTR | Social TrAffic Ads
0.05%
CTR | Social Awareness AdS
0.15%
CTR | Digital Media Banners
Digital Coupon
16.7%
Redemption rate
24K
Units Moved
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paid social + digital media enhanced awareness and drove sales of P&G Cascade Dishwasher Detergent
